We are riders—that fact has guided every decision for Specialized Bicycles since 1974. When quality tires weren't around, they strove to make the best. When people wanted to ride cruisers in the dirt, they made the first production mountain bike. When roadies wanted to go faster, they doubled-down on carbon and built our own wind tunnel. And when Specialized saw kids struggling to focus in school, they started the Specialized Foundation to help them through cycling. Specialized. Made for riders, by riders.