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World Cup Downhill ready and proven. The Strife is the rim that helps you gain those missing seconds that put you on the podium. Our most durable rim has been tested at the World Cup level and already been on three podiums in its short life. When you want the best rim and do not want to worry about durability, The Strife will have your back. Reduced radial stiffness, increased lateral stiffness, and a massively impact-resistant rim. Choose The Strife for your rims if there are seconds on the line, and your competition is right behind you.
Lifetime free crash replacement
Custom handbuilt wheels are our specialty! Take your ride to the next level with a one of a kind wheelset.
Explore our bike offering from our featured brands: Deviate, Knolly, Forbidden and Scor.
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World Cup Downhill ready and proven. The Strife is the rim that helps you gain those missing seconds that put you on the podium. Our most durable rim has been tested at the World Cup level and already been on three podiums in its short life. When you want the best rim and do not want to worry about durability, The Strife will have your back. Reduced radial stiffness, increased lateral stiffness, and a massively impact-resistant rim. Choose The Strife for your rims if there are seconds on the line, and your competition is right behind you.
Lifetime free crash replacement